Bamboo Group is a group of technology companies with 23 years of experience delivering IT projects across the UK, Nordics, Middle East, and the US in sectors like IoT, automotive, telecom, fintech, edtech, e-commerce, and beyond. We develop proprietary products and offer consulting and software development services globally.
We’re looking for a hands-on growth marketing specialist with a proven record of driving lead generation through paid and organic channels. You should be deeply familiar with the nuances of long-cycle B2B sales, ideally in custom software development, and able to work confidently with Western markets.
Your main goal will be to generate a steady pipeline of qualified leads by identifying high-potential niches, building campaigns around them, and ensuring a positive ROMI with minimum CAC. You’ll independently plan, launch, and optimize performance campaigns, run conversion experiments, and create marketing assets within our websites to attract and convert.
The role requires a sharp analytical mindset – someone who closely tracks SQLs, CAC, ROMI, and can defend every campaign with data.
Responsibilities:
- Conduct market trends research, website performance analysis, and user behavior to target high-potential niches
- Develop and execute marketing campaigns across PPC, SEO, and social media channels to drive lead generation
- Create marketing assets such as lead magnets and landing pages as part of campaign initiatives
- Optimize landing pages and blog posts to continuously improve conversion rates
- Monitor campaign performance and lead quality to optimize spend
- Design and run experiments and A/B tests to validate new tactics and uncover untapped growth channels
- Launch ad campaigns for promoting corporate podcasts, webinars, and other events
Requirements:
- At least Upper-Intermediate English level
- Strong experience in B2B marketing targeting Western markets. Ideally, in the custom software development niche
- Deep expertise in launching and optimizing lead generation campaigns across advertising channels
- Proven track record of increasing SQLs volume, boosting conversions, improving ROMI, and lowering CAC
- Solid understanding of SEO and keyword research
- Nice-to-have: experience managing and updating WordPress websites
If you’ve already worked on lead generation campaigns for software companies or tech consultancies, and can back your experience with results – let’s talk.
What we offer:
- Salary with monthly result-based bonuses (no cap!)
- Flexible working hours
- Work from home or onsite in our European offices
- A laptop
- Internal and external trainings
- Opportunities for professional and career growth
- Corporate retreats: winter trips abroad and summer campings
