Tallinn, Estonia, June 7, 2021 – On the 29th of May, Igor Ponikarchik, the Chief Executive Officer of Bamboo Apps, joined the panel of speakers at the second edition of the Human2IT conference dedicated to the biggest challenges of the regional IT sector – in talent acquisition and HR, sales and marketing, company’s growth strategy, and others.
Igor’s keynote addressed building an effective sales department in a mobile app development company and establishing seamless interaction between sales and marketing by leveraging Hubspot. He described the company’s approach to creating a buyer persona, determining the lead’s lifecycle stages, qualifying leads, and controlling the work of sales managers. Besides, Igor outlined the company’s main criteria for making a decision on which sales CRM to implement – Hubspot, Zoho, or other CRMs; described how a buyer persona had helped them improve leads’ quality; and revealed how they had built the motivation system for both sales and marketing to work towards the same goals.
About Bamboo Apps
Bamboo Apps is a portfolio company of Bamboo Group committed to perfection in design and simplicity of processes. For several years, Bamboo Apps has been developing bespoke mobile applications that meet the unique requirements and standards of automotive, IoT, healthcare, education, and insurance domains. Bamboo Apps’ key clients are widely spread over Western Europe, the Nordics, and the US. To learn more about the projects of Bamboo Apps, please check their website: //bambooapps.eu
